
Mocktails Without Limits: Capturing a Brand Without a Product
One of the biggest challenges of this project was that our team didn’t have the actual mocktail product in hand. That meant I had to figure out how to capture visuals that still looked authentic, polished, and on brand. Instead of seeing it as a roadblock, I treated it as a chance to be resourceful and think creatively about how to represent the brand’s vibe through lifestyle and setting.