Case Studies

Project one: just do it

For this project, I focused on learning the fundamentals of After Effects since it was my first time building an animation from scratch. I started by creating a simple Nike style logo, but after receiving feedback, I updated the design to use the official Swoosh for accuracy and stronger brand alignment. From there, I built the animation using only the essentials scale, opacity, and timing—to keep everything clean and intentional. I animated the logo to fade and grow in, followed by the text “Every Step Matters” and “Just Do It,” each appearing with smooth transitions. After refining the pacing and logo size, the final animation feels minimal, motivational, and true to Nike’s style while still showing the core AE skills I was developing.

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Project two: xbox bumper

For this project, my main update wasn’t the animation itself — it was the creative brief. The critique I got was to add more visuals and make the brief stronger, so I expanded it with clearer breakdowns, storyboard frames, and visual notes to match the level of detail expected for motion graphics documentation. I kept the original animation the same, but I improved how the project was presented by adding timestamps, storyboard sketches (pages 3–4 of the PDF), and a cleaner explanation of my design choices. Updating the creative brief helped make the project feel more polished and professional, and showed the full process behind the Xbox bumper instead of just the final video.

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Project 3: ninja

For this project, I kept the process simple and focused on building a clean 5-second animation that matched the warm, motivational tone I wanted. I designed the ninja in Photoshop using separate layers so I could animate the limbs more naturally. Then I brought everything into Illustrator to build the background and refine the tree shapes so they matched the vibe of the scene. Once the visuals were ready, I pulled everything into After Effects and animated the beats using scale, opacity, and position.

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